Under the glitz of flashing lights and free cocktails casinos stand on a bedrock of mathematics, engineered to slowly bleed patrons of their cash. For years mathematically inclined minds have tried to turn this rigged system by harnessing their understanding of probability and game theory to exploit weaknesses in a casino’s design.

Aside from the aforementioned, the success of a casino relies on a combination of factors. While some are more obvious than others (as an example, you’ll want to make sure your casino offers a wide range of games, has a reliable customer support team, and is easy to find online), some may be less apparent.

While there’s no guarantee of winning, you can start with a set amount of money that you can afford to lose and stick to it. This will help you avoid going broke while still enjoying the thrill of gambling.

Whether your casino is located in an exotic destination like Venice, Monaco or Singapore or is closer to home, you can use Cvent’s Competitive Ads to increase discoverability. These ad placements give your casino prominent exposure to group planners who are searching for solutions in your area and sister markets, increasing your chance of winning that business. This is a great way to generate quality leads that will lead to higher revenue in the long term. To learn more about this strategy and how it works, contact us today. We’d love to help you grow your casino!