Gambling in all its forms-from the casual with a bookie to the sophisticated table games of Las Vegas-has been a part of civilization for millennia. Evidence of dice has been found in 2300 BC China, and card playing first appeared in 800 AD. Despite its many negative consequences, 85 percent of Americans feel that gambling is socially acceptable.

With a virtual guarantee of gross profit from every game offered, casinos often employ sleight of hand to lure patrons back time and again. For example, casino rooms are deliberately designed to be mazes, with curved paths and strategically placed gaming sections that catch your eye as you walk by. In addition, booze is served nonstop and encouraged to help lower inhibitions and blur judgment, making you more likely to place that next bet at the roulette wheel or slot machine.

Consumers trust each other more than they trust brands, so promoting positive reviews and testimonials can be extremely effective for casinos. Display them prominently on your website and social media pages, as well as encourage guests to share their winning experiences online.

Boosting events and group business should also be a top priority for casinos. Use Cvent’s Competitive Ads to get prominent exposure when event planners are searching in your area or sister markets and looking for solutions that can accommodate large groups. By appearing at the forefront of their search results, you can be more likely to earn their business and keep them coming back for more.