Casino is Martin Scorsese’s most violent film, with scenes of murder and treachery. But despite the violence and over-the-top characters, it is a compelling movie that depicts real human tragedy. This is especially true for Sharon Stone, who gives a stunning performance as Ginger, a woman mired in betrayal and greed. But, even if you don’t care for the movie or have never been to a casino, you can learn much about branding from the story of this mafia thriller.
While casinos may seem like glamorous entertainment venues, they are actually a very complex business. To keep gamblers coming back, they employ a variety of psychological strategies. They waft scented oils through their ventilation systems and use bright colors to create a euphoric atmosphere. These colors are used on rugs, walls and gaming tables, as well as the gambling machines. Red, for example, is thought to stimulate the brain and make people lose track of time. This is why you won’t find any clocks on the walls of a casino.
In addition to promoting their brands, casinos also offer free food and drinks, hotel rooms and even stage shows to encourage gamblers to spend more money than they can afford. They also employ sophisticated surveillance techniques. Cameras mounted in the ceiling watch every table, window and doorway. They can be adjusted to focus on specific suspicious patrons by security workers in a separate room filled with banks of security monitors.